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Go-To-Market Strategy(GTM)

Amorepacific’s Entry in Japan

by 海纳互动 09 Apr 2024

Amorepacific’s Entry in Japan Programmatic and Retail Media in Action

Market: Japan

Amorepacific, a renowned Korean beauty brand, recognized the potential of the Japanese market for its premium skincare and cosmetics. The need was to create a strong brand presence and drive sales without alienating local preferences.

HiNA’s strategy was a blend of precision and innovation. The campaign was anchored on programmatic advertising, with a sharp focus on in-market and custom intent targeting to engage consumers actively seeking beauty products. HiNA also leveraged retail media utilizing partnerships with retailers to extend the campaign's reach through their platforms, creating a unified brand narrative.

By skillfully combining programmatic advertising with retail media, Amorepacific not only entered the Japanese market but also positioned itself for long-term growth and success.

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