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Go-To-Market Strategy(GTM)

BEBEYOND Seized Halloween Marketing Opportunities

by 海纳互动 13 Sep 2022

BEBEYOND Seized Halloween Marketing Opportunities Clearly Define Target Audiences, Create a Full-Funnel Marketing Model


Market: The United States

BABEYOND, a fashion brand that focuses on retro and party-style clothing, wishes for HiNA to create a Halloween marketing plan to increase sales, and successfully transform into a high-end brand with a good reputation.

HiNA conducts new customer acquisition tests using pre-festival activities such as Labor Day and Halloween presale as the holiday approaches. Machine learning is utilized for precise targeting of new audiences and products to enhance brand visibility and conversion rates. We also integrated a full-funnel model that includes online search engines, social media, television media, and websites to construct an exclusive Halloween marketing combination.

By ensuring multi-channel traffic and exposing to accurately reach the target audience, BABEYOND successfully expanded its reach to a younger audience and achieved sales growth. 

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