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Go-To-Market Strategy(GTM)

Engage Roborock's Potential Household Consumers with

by 海纳互动 20 Jun 2018

Engage Roborock's Potential Household Consumers with Connected TV

Market: United States, Europe 

Roborock, a prominent brand in the robot vacuum industry, aimed to capitalize on the peak Christmas shopping season by launching a new product in the US and EU markets.

To reach and engage a broad demographic of household consumers interested in smart home innovations, HiNA employed Connected TV Ads throught The Trade Desk, leveraging programmatic technology to target households with precision. The campaign was anchored by a strategic focus on creating high-impact ad content that resonated with the festive spirit and the allure of smart home technology, thereby enhancing brand appeal to the target audience.

The campaign yielded positive outcomes, achieving notable reach among households in the targeted regions. It successfully generated a significant number of impressions with only $0,02 CPV.

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