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Go-To-Market Strategy(GTM)

Enhancing Cross-Channel Marketing Efficiency for OPPO

by 海纳互动 09 Feb 2024

Enhancing Cross-Channel Marketing Efficiency for OPPO Integrating Data Signals for a Holistic View

Market: Europe

  • Improved Engagement:Identified the most effective ad formats by audience segment, leading to a significant increase in user engagement.
  • Optimized Spending:Through bid strategy testing and channel performance analysis, media spending was reduced while maintaining or increasing user acquisition.

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