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Go-To-Market Strategy(GTM)

Our Long-Term Partnership with Farfetch

by 海纳互动 12 Jun 2024

Our Long-Term Partnership with Farfetch From search to full funnels

Market: Hong Kong, Taiwan, Macau

Farfetch, a leading platform for luxury fashion, partners with HiNA for SEM since 2017, aiming to expand in Taiwan, Hong Kong, and the Greater Bay Area.

HiNA addresses market competition with an integrated approach. HiNA launched full-funnel campaigns across the 3 markets, including SEM, shopping Ads, Programmatic Display, and Remarketing. These campaigns have been meticulously designed to target potential customers at every stage of their purchasing journey, from awareness to conversion.

Recognizing the mobile-first audience, the strategy also prioritizes growing the app user base and boosting in-app engagement. Through dynamic targeting digital campaigns across the 3 markets, Farfetch has effectively grown its revenue and customer base.

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