Digital Account Manager
香港
2021-03-01
•Plan and deliver strategies across different channels such as SEM, Display and Paid Social
•Lead digital specialists to execute strategy to reach client goals
•Keep track on campaign performance and budget pacing
•Analyze campaign performance to develop case studies, best practices and narratives
•Explore new opportunities to grow client business and elevate media discussions
Digital Specialist
香港
2021-03-01
Campaign setup and hands-on operations on Google Ads
Develop search keyword proposal, ad copy writing and long-term search strategies
Analyze campaign performance and derive insights for optimization
Optimize campaigns to reach clients KPIs
Provide professional advice and actionable recommendations to clients
Prepare performance review presentations and reports
Participate in regular review meetings
1、 负责公司海外媒体关系维护和媒体资源整合工作;
2、 负责各渠道账户管理工作、渠道数据管理及复核工作;
3、 协助上级推广宣传及各项产品的创意策略,以及其他相关工作。
1. 负责海外各广告平台(如Facebook、Google等)的广告素材的创意和设计;
2.工作内容以视频编辑为主,H5互动广告、传统横幅广告兼顾;
3 以投放数据为依托,不断优化创意与设计;
4.负责公司设计外包(平面、视频、CG)项目的进度管理与质量监控。
5.负责建模等相关工作;
1、负责FB/Google Adwords等主流广告平台的客户开发与维护,完成公司制定的销售指标;
2、准确把握大客户广告主需求,并与公司广告资源进行有机结合,以实现整合营销;
3、进行市场合作伙伴、竞争对手、竞争产品、竞争策略相关信息的收集、整理汇报工作;
4、维护并拓展广告客户资源;
5、推进合作合同的签订、回款、催款等事宜。