Turn Online Opportunities into Business Performance
Founded in 2017, HiNA Technology is a professional solution and service provider focused on cross-border digital marketing. Our unwavering commitment lies in delivering top-notch media services and crafting go-to-market strategies for brands.
We offer robust, integrated support for brands seeking global expansion through our digital marketing service brand HiNA, the AI-powered marketing platform CrossWise, and the global traffic monetization solution Rethink. Our strategic approach not only guides but ensures the amplification of business growth and market impact.

Meet the Executives

Bessie Pan

Founder & CEO

With over 15 years of marketing experience, she is a digital marketing maven known for GCN cross-border brands. As a former executive at Google China and Hong Kong, she dedicated a decade to leading initiatives in the Retail & Travel industries and the Google Marketing Platform.

Rico Li


As a HRM expert with over 20 years of experience, he has joined top companies like Vanke, China Unicom, Huawei, and mobile gaming firms such as CMGE and the Seventh road. His executive roles in telecom and internet have also been instrumental in organizational restructuring and IPOs.

Coleman Lo

VP, Key Accounts

Before joining HiNA, he worked in Google Marketing Platform team to support tier-1 clients and global agencies in adopting ad tech solutions. Recognized for his digital marketing prowess, he was appointed by HKU SPACE and the HKSAR Government to deliver lectures across different modules.

William Huang

VP, Media & Publisher

He brings more than 15 years of experience to HiNA, with previous roles in the core teams of notable Chinese listed companies like Wondershare and Absen. His expertise lies in global marketing for Chinese tech products and in monetizing apps through key channels.


Google Partner Since 2017