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市场进入策略

Advwin把握黑五网一最热营销节点,用前沿的营销媒体开拓销售新触点

by 海纳互动 13 Jun 2018

Advwin把握黑五网一最热营销节点,用前沿的营销媒体开拓销售新触点

目标市场: 澳洲

Advwin是专营澳洲家具家居市场的亚马逊头部卖家,但在其独立站初运营期间,店铺订单量增长缓慢。该品牌希望在黑五网一期间,借力大促节日热度突破独立站订单瓶颈、打响品牌知名度。

HiNA通过测试投放宣传素材和产品,清晰地勾勒出市场需求和目标人群画像,为品牌打造完整的营销节奏,以及本地化营销策略。我们利用细分广告类别和新广告形式Demand Gen,扩大了营销漏斗上层流量,协助品牌在多渠道曝光,增加品牌知名度和独立站访问量,同步树立品牌形象,培养忠实用户。

HiNA对促销宣传素材、广告展示形式、不同产品系列的推广成效、目标人群,以及广告投放框架进行多维度的细分,帮助Advwin在澳洲市场获得充分曝光,顺利抢占消费者心智,实现销量的大幅增长。

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