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市场进入策略

爱茉莉品牌进入日本市场的全新实践

by 海纳互动 09 Apr 2024

爱茉莉品牌进入日本市场的全新实践,程序化广告与零售媒体的协同效应

市场:日本

爱茉莉作为韩国知名的美妆品牌,意识到其高端护肤和化妆品在日本市场的巨大潜力。为了成功进入这一市场,品牌需要在不排斥当地消费者偏好的前提下,建立强大的品牌影响力并促进销售增长。

HiNA的策略以程序化广告为核心,专注于吸引那些正在寻找美妆产品的消费者,通过购买兴趣意图定位来增强与潜在消费者的互动。同时,HiNA利用零售媒体平台扩展了广告活动的覆盖范围,并成功构建了一个连贯而统一的品牌叙事,从而在不忽视本土消费者偏好的基础上,有效推广了其高端护肤和化妆品产品。

通过巧妙地结合程序化广告与零售媒体,爱茉莉不仅成功进入了日本市场,还为在该市场的长期增长和成功奠定了基础。

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