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BABEYOND把握万圣节营销节点 清晰定位目标受众,打造全链路营销矩阵

by 海纳互动 13 Sep 2022

BABEYOND把握万圣节营销节点 清晰定位目标受众,打造全链路营销矩阵

市场:美国

BABEYOND,一个主打复古、派对类服饰的女装品牌。该品牌希望HiNA打造一个万圣节营销计划,扩展品牌规模、提高销售额,并成功转型为中高端的口碑品牌。

HiNA 在节日临近时,利用Labor Day和Halloween presale等节前活动进行拉新测试,通过机器学习对新受众和产品进行精准定位,提升品牌声量和转化率。同时,整合了线上搜索引擎、社媒、电视媒体、行业网站等全链路资源,构建了专属的万圣节营销矩阵,通过多渠道引流和曝光,精准触达目标受众,有效提升转化。

通过整合全链路营销渠道资源,搭建适合的营销矩阵,BABEYOND实现了拉新、销量增长等营销目标。且顺利拓展了年轻受众群体,完善了品牌的用户画像,为后期的运营提供了思路和方向,让品牌的曝光拉新和销售转化得到持续的推动力。

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