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市场进入策略

从零定制Tigo出海东南亚计划

by 海纳互动 11 Mar 2024

从零定制Tigo出海东南亚计划!以智能数据分析为主,本地化营销为辅的市场进入策略

市场:东南亚

Tigo,是一个1V1聊天音视频社交应用,其将战略目标锁定付费意愿更高的海外市场。但作为无受众,且无认知基础的出海探索者,Tigo需要 HiNA 协助从零开始制定营销规划。

HiNA通过市场趋势、需求、匹配度和成本分析,协助品牌选出目标出海市场——东南亚。并以本地化营销开展出海计划,广告素材覆盖了东南亚9国7种语言,且结合了当地节日进行推广。为了精准最终广告效果,我们建立了全面数据分析体系,实时优化不同阶段的投放方向,不断精进媒体渠道组合、广告呈现形式和创意内容等,以最大化营销效果。

在特别定制的全阶段营销策略和投放规划之下,Tigo于一年实现既定出海目标,成功打造东南亚市场的品牌知名度,应用下载量和创造利润总额显著增加。

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