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by 海纳互动 20 Jun 2018


市场: 美国、欧洲


为了吸引广泛的家庭消费者群体对智能家居设备的兴趣,HiNA利用The Trade Desk的程序化广告技术,通过智能电视广告(Connected TV Ads)精准地定位到潜在的消费者家庭。这种技术允许品牌根据消费者的观看习惯、兴趣偏好和家庭特征,来定制和投放高度个性化的广告内容。在这次广告活动中,HiNA特别注重创造能够产生强烈情感共鸣的广告内容,不仅展示了智能家居设备如何提升生活质量,还巧妙地将产品特性与节日的欢乐和温馨氛围相结合,从而在观众心中留下深刻的印象。


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