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Roborock吸引潜在的家庭消费者,程序化购买智能电视广告

by 海纳互动 20 Jun 2018

Roborock吸引潜在的家庭消费者,程序化购买智能电视广告

市场: 美国、欧洲

Roborock作为扫地机器人知名品牌,2022年Q4计划在欧美市场推出新款产品,以把握圣诞节购物季的商机。

为了吸引广泛的家庭消费者群体对智能家居设备的兴趣,HiNA利用The Trade Desk的程序化广告技术,通过智能电视广告(Connected TV Ads)精准地定位到潜在的消费者家庭。这种技术允许品牌根据消费者的观看习惯、兴趣偏好和家庭特征,来定制和投放高度个性化的广告内容。在这次广告活动中,HiNA特别注重创造能够产生强烈情感共鸣的广告内容,不仅展示了智能家居设备如何提升生活质量,还巧妙地将产品特性与节日的欢乐和温馨氛围相结合,从而在观众心中留下深刻的印象。

此轮智能电视广告活动在目标地区的家庭中实现了显著的覆盖,成功地以每千次展示成本(CPV)仅0.02美元的价格,产生了大量曝光,显著提升了品牌的市场影响力和竞争力。

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