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市场进入策略

整合营销数据,提升OPPO的跨渠道营销效率

by 海纳互动 09 Feb 2024

整合营销数据,提升OPPO的跨渠道营销效率

市场: 欧洲

  • 提高用户互动率:通过多维度的效果数据分析,找到对不同受众群体最有效的广告形式,显著提升了用户互动率。
  • 营销支出得到优化:通过竞价策略的测试和对各个渠道表现的深入分析,实现了在增加新用户数量的前提下,有效降低了媒体广告的开支。

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