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市场进入策略

荣耀从新晋品牌到市场前三强

by 海纳互动 19 Oct 2023

荣耀从新晋品牌到市场前三强,以数字驱动打开香港市场

市场:香港

自2022年起,HONOR品牌重返香港市场。

凭借着在折叠屏手机和相机技术上的先进创新,荣耀的目标是通过提供卓越的手机产品,在香港市场树立声誉。 荣耀在香港的品牌知名度还不高,在这个市场中,三星和苹果已经牢固地占据了中高端市场的地位,而小米则在中低端市场拥有强大的影响力。此外,OPPO和索尼等其他品牌也在争夺剩余的市场份额,这使得荣耀在巩固其市场地位和扩大影响力方面面临挑战。

HiNA在制定市场战略时,首先通过消费者调研、社交媒体分析和网站流量监测等手段深入了解市场和目标受众。然后,特别针对经常更换手机的用户和摄影爱好者等核心客户群体,实施多渠道营销策略,包括展示广告、视频广告和搜索引擎营销,以精准推广每款新推出的手机产品。

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