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市场进入策略

我们与Farfetch的长期合作伙伴关系

by 海纳互动 12 Jun 2024

我们与Farfetch的长期合作伙伴关系 从搜索优化到全渠道营销

市场:香港、台湾、澳门

Farfetch 是一家领先的奢侈品时尚平台,自2017年起与 HiNA 合作进行搜索引擎营销(SEM),目标是持续扩大在台湾、香港和大湾区的业务。

HiNA在这三个市场推出了全渠道营销活动,包括搜索引擎营销(SEM)、购物广告、程序化广告和再营销活动。这些广告系列经过精心规划,旨在针对潜在客户在购买过程的每个阶段进行精准推送。考虑到以移动设备进行购物的受众日益增长,我们的策略也优先考虑增加Farfetch APP的用户基数,并通过APP再营销不断和提升APP内的用户留存、互动和购买行为。

通过动态精准定位的整合数字营销活动,Farfetch在港澳台三个市场持续有效地增长了其客户群和销售收入。在2022-2023年,订单量和ROAS均显著提升。

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