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市场进入策略

超额完成手游SIM EMPIRE的关键绩效指标

by 海纳互动 14 Nov 2021

超额完成手游SIM EMPIRE的关键绩效指标——动态创意优化

市场:美国、日本、韩国

SIM EMPIRE是一款高级策略手机游戏,它融合了城市建设、资源管理和军事策略等多个元素,游戏背景设定在历史时期。该游戏的主要市场定位在美国、日本和韩国,同时选择Facebook作为其广告推广的主要平台。

HiNA的策略始于深入的市场分析,以了解游戏目标受众在不同地区的偏好和行为。基于用户偏好的洞察,HiNA精心制作了200多套视频创意,旨在与特定的受众群体产生共鸣,并突出游戏的鲜明特点。接着,利用Facebook和Instagram的广告系统,这些创意被有效地传达给了目标用户群体。

种以精细的受众细分和数据驱动的创意优化为重点的营销策略,已被证明是该游戏SIM EMPIRE获取全球新用户的成功基础。

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