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市场进入策略

一加手机在新市场重塑影响力

by 海纳互动 03 Jan 2024

一加手机在新市场重塑影响力,以社媒为中心的营销策略

市场:墨西哥

OnePlus是一家知名的智能手机制造商,以其高品质、高端设备和有竞争力的价格而闻名。一加手机在全球市场已经树立了显著的品牌影响力,其智能手机产品在科技爱好者群体中的受欢迎程度日益提升。

尽管 OnePlus 在全球范围内有着强大的影响力,但在墨西哥消费者中,它的知名度相对较低。墨西哥消费者倾向于选择已熟知且有良好口碑的品牌。对于 OnePlus 来说,加强提升品牌知名度和偏好度是当务之急。

HiNA 为 OnePlus 制定了一个全面的媒体策略,整合了展示广告、视频广告、搜索广告和社交广告,以在产品发布期间广泛获取高品质的媒体曝光机会。同时,还投入了大量营销活动来大幅扩展品牌的社交媒体粉丝群。

HiNA 帮助OnePlus 在品牌认知度和考虑度方面均取得了显著提升。在 2023 年第四季度,与品牌相关的搜索量激增了 70%, 2023年12 月的消费者兴趣达到了一个显著的高峰。此外,该品牌在 Facebook 上的粉丝数量也从不足 20万迅速飙升至50万。HiNA 的营销策略通过社交媒体平台成功地与消费者建立了联系,增强了品牌的社交媒体影响力。

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