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市场进入策略

数据驱动JobsDB实现业务增长,利用多渠道统一的数据监测分析

by 海纳互动 07 Nov 2023

数据驱动JobsDB实现业务增长,利用多渠道统一的数据监测分析

市场:香港、东南亚

JobsDB/JobsStreet是亚太地区领先的求职门户网站,尽管在东南亚多个国家推出了旨在提高品牌知名度的宣传活动,但在获取新用户的成本和效果上面临挑战。

HiNA首先对市场趋势和历史业绩进行了深入分析,以确定关键的营销渠道。随后对JobsDB的营销流程进行了重组,策略性地重新分配了资源,剔除了重复的渠道,从而更加高效地集中了营销预算。HiNA通过实施统一的受众策略和测量标准,在不同渠道之间建立了协同效应。这使得推广营销的效率和效果得到了进一步的提升。

经过改进的营销框架使得广告投放超出了新用户获取的目标,同时还减少了广告支出。多渠道统一的数据监测和分析,对于促进客户的可持续增长起到了关键作用。

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