RICO LEE

COO

With over 20 years of management experience, Rico has held key leadership roles at leading firms in the technology, telecom, and gaming industries. His expertise in human resources and organizational development has been instrumental in guiding multiple companies through strategic restructuring, IPOs, and periods of scalable growth.

WILLIAM HUANG

VP, GTM

William has over 15 years of global market expansion experience, having held management positions at leading publicly-listed companies such as Wondershare and Absen. With extensive hands-on experience in cross-border e-commerce, he specializes in creating and executing Go-to-Market strategies for Chinese brands to help them achieve rapid business growth in North American and Southeast Asian markets.

COLEMAN LO

Head of GTM (HK, MO & TW Markets)

Coleman specializes in go-to-market and marketing strategies for the Hong Kong, Macau, and Taiwan regions. Before joining HiNA, he was part of the Google Marketing Platform team, where he developed digital marketing solutions for international brands and global agencies targeting these key markets. Recognized as an expert in the field, he also serves as an invited lecturer for HKU SPACE and the HKSAR Government on the topics of digital marketing and ad tech.